With the commitment of offering superior nutritional quality products that meet the needs and lifestyles of our consumers, we implemented our fundamental nutritional guidelines with the following principles:
Our product portfolio is classified in daily and occasional consumer products that take into account consumer patterns, focusing on the needs of our target consumers and their dietary recommendations.
Our product portfolio is classified in daily and occasional consumer products that take into account consumer patterns, focusing on the needs of our target consumers and their dietary recommendations.
NUTRITIONAL PROFILE
We have implemented various technological solutions through the work of multidisciplinary teams, as well as action plans to increase the content of the valuable nutrients in our products.
IN 2020 WE REACHED A GLOBAL COMPLIANCE OF
93%
AS PER OUR COMMITMENT OF REACHING 100% BY 2023,
REGARDING THE MAXIMUM RECOMMENDED LIMITS OF
CRITICAL NUTRIENTS (ADDED SUGARS, SATURATED FATS,
TRANS FATS, AND SODIUM) IN OUR
DAILY-CONSUMPTION PRODUCTS*
NUTRITIONAL PROFILE
We have implemented various technological solutions through the work of multidisciplinary teams, as well as action plans to increase the content of the valuable nutrients in our products.
IN 2020 WE REACHED A GLOBAL COMPLIANCE OF
93%
AS PER OUR COMMITMENT OF REACHING 100% BY 2023,
REGARDING THE MAXIMUM RECOMMENDED LIMITS OF
CRITICAL NUTRIENTS (ADDED SUGARS, SATURATED FATS,
TRANS FATS, AND SODIUM) IN OUR
DAILY-CONSUMPTION PRODUCTS*
We promote enhanced nutritional profiles by adding new plant-based ingredients and reinforcing the consumption of whole grains, fiber, vitamins, minerals and seeds, among others.
PERCENTAGE OF OUR DAILY-CONSUMPTION PORTFOLIO THAT MEETS THE ESTABLISHED CRITERIA:
100%
PROTEIN
98%
FIBER
GLOBAL PERCENTAGE COMPLIANCE WITH LIMITS ESTABLISHED FOR CRITICAL NUTRIMENTS IN OUR PRODUCTS:
clean labeling
We have established commitments and goals to enhance the quality of our recipes, with fewer ingredients that our consumers can understand and we have eliminated those that are questioned by stakeholder groups.
AS A RESULT OF THESE EFFORTS, WE HAVE ELIMINATED HIGH-FRUCTOSE CORN SYRUP, PARTIALLY HYDROGENATED OIL S AND FATS, AMONG OTHERS, AT A GLOBAL LEVEL.
99%
OF OUR GLOBAL PORTFOLIO
OF DAILY-CONSUMPTION
PRODUCTS AND
91%
OF OCCASIONAL-CONSUMPTION PRODUCTS,
HAVE ELIMINATED SUCH INGREDIENTS FROM
THEIR RECIPES.
Global Labeling Policy
At Grupo Bimbo we are committed to the transparency of our products and their content. Through additional and better information, we seek to empower our consumers so they may incorporate healthier diets by making better choices.
With this in mind, we have implemented a policy on nutritional labeling at a global basis, that will support our promise to offer transparent information about the nutritional quality of our product portfolio.
Our nutritional labeling policy considers the following points:
Clear and transparent
nutrition information
In all the countries where we operate, we seek compliance with the minimum nutritional information on the packages when space permits.
99%
OF OUR PRODUCTS COMPLY GLOBALLY WITH OUR LABELING COMMITMENTS AT THE BACK OF THE PACKAGE
We incorporated simplified nutrition labeling on the front of our packages. It is our priority to comply with all official norms in the countries where we operate. In countries where there are no regulations, we implemented Daily Nourishment Guidelines showing information about the nutritional content of products in the setting of a daily diet and its reference values.
95%
OF OUR PRODUCTS GLOBALLY COMPLY WITH OUR LABELING COMMITMENTS ON THE FRONT OF THE PACKAGE
Promoting a culture
of quality
We have a Global Quality Policy that sets out the responsibilities of the Company and its leaders, as well as the quality strategy applicable to all administrative and productive processes throughout the entire value chain1.
With our quality strategy in place, we aim at having all our operations certified under a system recognized by GFSI (Global Food Safety Initiative).
1Percentage not reported for significant product categories.
2*Morocco, Switzerland and Kazakhstan not included because Grupo Bimbo is a minority shareholder.
WE HAVE
171
CERTIFIED PLANTS,
MEANING THAT:
95%
OF OUR PRODUCTS
ARE MADE IN
CERTIFIED FACILITIES 2
In order to meet our purpose of continued innovation in Health and Wellness products, we consider the needs of our consumers as top priority and we offer them a portfolio of healthy options of daily and occasional consumption products.
77
HEALTH AND WELLNESS INITIATIVES WERE
LAUNCHED IN 2020
OROWEAT ORGANICS FOR KIDS,
THE FIRST ORGANIC BREAD HAVING
CHILDREN AS THE TARGET AUDIENCE
Oroweat, as our flagship brand for health and wellness, achieved consolidation in the Organics segment by obtaining 10% market share in the American market.
Oroweat Organics for Kids, branded as Arnold in the east coast, stands out as one of the most important innovations of the year. It is an important source of vitamins A, D, and E, in addition to being a plant-based product.
Moreover, Oroweat Organics had a significant expansion into the Canadian market. Its September launch exceeded the sales plan by 60%.
Another important milestone in the bread category was the launch of Natural bread in Mexico
With only 7 ingredients, it is a concept developed in Spain, that today is part of the portfolio of other Grupo Bimbo operations.
Likewise, in 2020, the crust-less 100% natural bread consolidated in Spain, thus increasing our new buyer base by 53%.
Another important milestone in the bread category was the launch of Natural bread in Mexico
With only 7 ingredients, it is a concept developed in Spain, that today is part of the portfolio of other Grupo Bimbo operations.
Likewise, in 2020, the crust-less 100% natural bread consolidated in Spain, thus increasing our new buyer base by 53%.
Sugar and fat free whole wheat bread was successfully launched in China, packaged in individual slices.
On the other hand, Vital, another flagship in the Health and Wellness product portfolio, had had considerable impact in Latin America.
IN COLOMBIA AND COSTA RICA
THE 100% NATURAL LINE GREW
+21%
IN sales VS. 2019.
IN URUGUAY, ITS MARKET
SHARE GREW TO
58%
Occasional consumption
product portfolio
The launch of Pick Me Ups in Bimbo Bakeries USA accounted for a Brand stretching of Thomas, a brand with an important legacy in the region; with its inclusion in the granola bar category it increased its buyer base by 47%, with a repeat buy rate of 23%.
SANISSIMO, ANOTHER ICONIC BRAND
IN HEALTH AND WELLNESS,
WHICH ACHIEVED
+33%
OF GROWTH VS. 2019, GLOBALLY,
AND IS NOW IN PARAGUAY, ARGENTINA
AND THE UNITED KINGDOM
In Peru we launched new varieties, such as Salmas 5 Grains and we entered new categories like Rice Cookies. These initiatives generated:
growth as compared to 2019
+145%
In Colombia, we launched Rosquitas Sanissimo, a baked snack with yucca flour, having less than 100 calories per serving size, which is free of gluten, artificial preservatives and flavors.
In Mexico, we relaunched baked Totopos, gluten-free and low-fat content, and without artificial preservatives; growth achieved was 520% vs. 2019.
Finally, in the confectionary category, Kicao underwent considerable expansion in the Mexican market with 350% growth vs. 2029, broadening its scope in eCommerce in the US.
Global energy race
The 2020 edition of the race, in response to the health contingency caused by a worldwide pandemic, consisted of a virtual race in 127 countries and with 300,000 runners. A donation of 20 slices of bread to local food banks was made for each runner enrolled. It accounts for largest bread donation in the history of the world, amounting to over 6 million bread slices donated.
Thanks to the donation made by Grupo Bimbo in Mexico City, we received the world record of the largest bread donation in history (24,480 kg), validated and quantified by experts in the field, giving us this certification.
FUTBOLITO BIMBO 2020
Stemming from the COVID-19 health contingency beginning in March, and in keeping with safety recommendations, Grupo Bimbo decided to hold its Futbolito Bimbo tournament virtually, using two platforms known by the public who participated in the tournament:
FUTBOLITO BIMBO 2020
Stemming from the COVID-19 health contingency beginning in March, and in keeping with safety recommendations, Grupo Bimbo decided to hold its Futbolito Bimbo tournament virtually, using two platforms known by the public who participated in the tournament:
responsible marketing
We continue working hand-in-hand with the WFA (World Federation of Advertisers) to launch IFBA M2K and honor the agreements on advertisement for children under the age of 13.
We are developing an internal policy to regulate responsible sponsorships of influencers in contact with our consumers.
These initiatives will help us develop better advertising actions aligned to our Global Policy on Communication and Advertising for children, and to the document entitled “This is How we do marketing”, which is updated every year.
Education for consumers
in health
and nutrition
Promoting the adoption of a healthy lifestyle through digital platforms such as our website “nutriciongrupobimbo.com” and social media like Facebook and Instagram.
WE HAVE ACHIEVED
+580K
INTERACCIONES EN FACEBOOK
COMPARTIENDO MATERIALES
EDUCATIVOS SENCILLOS Y ATRACTIVOS
PARA NUESTROS CONSUMIDORES
Medical consultation
with health
professionals
In the last 3 years we have delivered nutrition talks on nutrition and healthy lifestyle at medical centers and hospitals in Mexico, including our associates and with an outreach of more than 3,000 participants.
WE CONDUCTED
+55K
MEDICAL CONSULTATIONS WITH
HEALTH PROFESSIONALS, PHYSICIANS
AS WELL AS NUTRITIONISTS
Alliances
We continued supporting the 2nd edition of the initiative “México Ponte Bien” (Mexico Get in Shape) driven by the efforts of the Collaboration for Healthier Lives coalition of The Consumer Goods Forum; a collaborative project that groups production and retail companies, whose purpose is to contribute, in a simple and direct manner, to a healthier lifestyle. The initiative consists of three theme topics: nutrition education, physical activity, and hygiene habits.
With the purpose of reaching more people at home, in 2020 adjustments were made to the initiative to deploy it digitally via social media and a website was developed with images and content related to the following topics:
Our alliance has enabled the creation of technical documents focused on the nutritional benefits of wheat and corn, and on environmental-friendly technology.
The alliance with ALAIAB has facilitated coordination with the food sector in Latin America.
The methodology implemented by ATNI, has led to establishing new guidelines, commitments and practices in benefit of our consumers.
We established alliances with CIATEJ to conduct joint actions in research, development, and technology transfer.
We implemented research for in-depth
knowledge in new ingredients
and technologies.
In participating with IFBA, the goal is to motivate consumers worldwide to have balanced diets and healthy lifestyles.
Our alliance has enabled the creation of technical documents focused on the nutritional benefits of wheat and corn, and on environmental-friendly technology.
The alliance with ALAIAB has facilitated coordination with the food sector in Latin America.
The methodology implemented by ATNI, has led to establishing new guidelines, commitments and practices in benefit of our consumers.
We established alliances with CIATEJ to conduct joint actions in research, development, and technology transfer.
We implemented research for in-depth
knowledge in new ingredients
and technologies.
In participating with IFBA, the goal is to motivate consumers worldwide to have balanced diets and healthy lifestyles.