This program creates community ties with those closest to our operations, thus enabling us to have cordial, close, and mutually beneficial relations in terms of Wellness, Education, Physical Activity, Safety, and the Environment.
There are four levels of participation in this program: in-kind and/or monetary donations, support through personal time devoted to a cause at live or virtual events; professional services; and training and leadership in social projects.
The purpose of this program is to reinforce sustainable projects that focus on community development through economic and in-kind donations.
Achievements 2020
During this year it was necessary to accelerate our transformation and implement our program through virtual and in-person activities. We created synergies with NGOs and institutions, adopting all safety measures required due to COVID-19.
148
GOOD NEIGHBOR
PROJECTS IN 2020
Hornea tu proyecto Program
REEMPRENDE TU TIENDA/NEGOCIO PROGRAM
Online training and consultancy to drive human development, innovation, and entrepreneurial learning with the purpose of reducing the risk of stores closing due to the pandemic, and fostering the reactivation of the economy.
MEXICO, LATIN AMERICA
Bimbo Contigo Program
Escuelas de lluvia Program
Everyone’s Education
Traditional Good Neighbor
Establishing protection and hygiene measures to prevent the spreading of the coronavirus. Water catchment system and washing of hands. Proper renovation of classrooms and sanitary facilities.
LATIN AMERICA, NORTH AMERICA, MEXICO AND EAA
Traditional Good Neighbor
Initiatives that improve the quality of life for the communities where we operate, thanks to teamwork with organizations and society.
LATIN AMERICA, NORTH AMERICA, MEXICO, AND EAA
Hornea tu proyecto Program
Reemprende tu tienda Program
Online training and consultancy to drive human development, innovation, and entrepreneurial learning with the purpose of reducing the risk of stores closing due to the pandemic, and fostering the reactivation of the economy.
MEXICO, LATIN AMERICA
Bimbo Contigo Program
Escuelas de lluvia Program
Everyone’s Education
Traditional Good Neighbor
Establishing protection and hygiene measures to prevent the spreading of the coronavirus. Water catchment system and washing of hands.Proper renovation of classrooms and sanitary facilities.
LATIN AMERICA, NORTH AMERICA, MEXICO AND EAA
Traditional Good Neighbor
Initiatives that improve the quality of life for the communities where we operate, thanks to teamwork with organizations and society.
LATIN AMERICA, NORTH AMERICA, MEXICO, AND EAA
People BENEFITED
BY OUR GOOD NEIGHBOR
PROJECTS IN 2020
EAA
LATIN AMERICA
Mexico
NORTH AMERICA
Hornea tu Proyecto Program
MEXICO
A 100% online initiative that created value for the El Globo guests, associates and family in Mexico -primarily women. It was created with the purpose of reinforcing economic development through an online training and consultancy program that drives human development, innovation and learning to reduce the closing of businesses and/or to resume working and be able to face the crisis created by COVID-19.
208
PEOPLE
BENEFITED
Bimbo Contigo Program
LATIN AMERICA AND MEXICO
Through the Bimbo Contigo campaign, standardized support was offered in seven countries throughout Latin America -Colombia, Costa Rica, Ecuador, Guatemala, Honduras, Venezuela, and Panama- for +10,000 students and teachers from 16 public schools located near our work centers.
10,000
STUDENTS
BENEFITED
Escuelas de Lluvia Program
Mexico
In light of the health crisis, we implemented a comprehensive program on the safe return to school in synergy with two civic associations -Agua Capital and Isla Urbana- in two grade schools of the county of Azcapotzalco -Salvador Varela Reséndiz and Héroes del Sur- where we installed handwashing modules that manage safe and sustainable water facilities by employing a rainwater catchment system.
TOTAL ANNUAL WATER
CATCHMENT PER SYSTEM
IS 988m3 OF RAINWATER
Having a purpose in life, inspiring good actions and transforming the lives of others makes us happy.
Having a purpose in life, inspiring good actions and transforming the lives of others makes us happy.
COUNTRIES
ACTIVITIES
VOLUNTEERS
HOURS OF VOLUNTEERING
BENEFICIARIES
Generosity Seed
Driving monetary and in-kind donation campaigns.
12,849
volunteers
Good Action Seed
Conducting community ties and service events in person and remotely.
617
volunteers
Wisdom Seed
Developing deliverables, facilitating content, and providing professional accompaniment and for communities, NGOs and society in general.
302
volunteers
Entrepreneurship Seed
Coordinating the execution of social projects that combine actions from the other seeds to make social impact more robust.
79
volunteers
Generosity Seed
Driving monetary and in-kind donation campaigns.
12,849
volunteers
Good Action Seed
Conducting community ties and service events in person and remotely.
617
volunteers
Wisdom Seed
Developing deliverables, facilitating content, and providing professional accompaniment and for communities, NGOs and society in general.
302
volunteers
Entrepreneurship Seed
Coordinating the execution of social projects that combine actions from the other seeds to make social impact more robust.
79
volunteers
MEXICO, NORTH AMERICA
This year, the generosity of our people allowed us to provide food and medical care to vulnerable families affected by the pandemic, through donations amounting to more than 5.8 million pesos via four fund-raising campaigns: Despensatron, Sumamos por México, Queremos Pasarnos de Buenos, and One for All-All for One.
MEXICO, LATIN AMERICA, NORTH AMERICA
Our volunteers joined efforts to provide support in events for ties with civic and educational institutions by putting together assistance packages, distributing donations, coordinating activities, planting trees, conducting improvement projects in facilities, being promotors of social causes by driving involvement in fund-raising campaigns and for adopting sustainable life styles at home.
MEXICO, LATIN AMERICA
In light of the pandemic and the lock-down we are experiencing, we leveraged digital media to remain close to our communities, providing content through webinars and talks that complemented the actions of certain Good Neighbor projects, and which benefited educational institutions and society in general.
Mexico
We offered the opportunity to our associates and to our leaders who managed the Good Neighbor projects, to materialize and foster their ideas in favor of the communities where we operate, aligning their objectives in social, economic and environmental matters to propose project actions, leveraging the resources assigned.
From June 22nd to 25th, we experienced a digital rally with a cause that proved #GBUnido in Mexico has passion, devotion, fraternity, and professionalism. All participants, volunteers, and donors had a single goal in mind: donating the largest number of bags with pantry items to alleviate the hunger of thousands of households that have lost their sources of income due to the pandemic.
DAYS
PANTRY BAGS
BENEFICIARIES
From June 22nd to 25th, we experienced a digital rally with a cause that proved #GBUnido in Mexico has passion, devotion, fraternity, and professionalism. All participants, volunteers, and donors had a single goal in mind: donating the largest number of bags with pantry items to alleviate the hunger of thousands of households that have lost their sources of income due to the pandemic.
DAYS
PANTRY BAGS
BENEFICIARIES
Grupo Bimbo has always had the commitment and responsibility of promoting sustainable development in communities and generating a positive social impact through alliances with stakeholders; therefore, the social investment program is of vital importance because we support development and well-being in the communities where we are present and contribute to accomplishing the Sustainable Development Goals by working together with NGOs.
Through our social investment program we foster sustainable development and production projects of the NGOs with which we collaborate; together with them we identify and understand the needs faced by the communities with which they work, and commit to generating a tangible change in the members of the communities supported.
With the social investment program, we strive to build a sustainable path, actively participating to close gaps, meeting economic, social, cultural diversity, and healthy environment needs of vulnerable groups, thereby consolidating sustainable communities.
At Grupo Bimbo we recognize we are closely tied to our communities, and therefore every social action we undertake serves as motivation to work with greater concentration on the well-being and benefits of present and future generations.
442
IN-KIND AND MONETARY DONATIONS
MONETARY DONATIONS
NGOs SUPPORTED IN
27 COUNTRIES
MILLION PESOS
IN DONATIONS*
MILLION PESOS IN EXTRAORDINARY DONATIONS FOR COVID-19
MILLION PESOS IN
TOTAL DONATIONS**
* Equivalent to 2% of our Majority Net Income
* Equivalent to 2% of our Majority Net Income
IN-KIND DONATION TO FOOD BANKS
MILLION PESOS IN DONATIONS TO
FOOD BANKS
FOOD BANKS
SUPPORTED
MILLION SLICES OF BREAD DONATED BY THE VIRTUAL GLOBAL ENERGY RACE
Patrimonio Indígena Foundation
Through the Patrimonio Indígena Foundation, which fosters cultural richness to indigenous communities through innovative projects that preserve, strengthen, and disseminate the Mexican indigenous heritage.
In light of the adversities worsened by Covid-19, it is a privilege to see these communities with projects, full water tanks, children happily running around, this is a guarantee of having achieved food safety, security, economic sufficiency, income, and access to water and basic infrastructure.
In this way, their vegetable garden and chicken coops enable them to continue consuming healthy food and continue conducting sales directly in their communities, thereby generating quality of live, harmony, peace, tranquility, and happiness. It is an achievement to be able to see the impact that Patrimonio Indígena has had in the communities.
Natural Disasters
Natural disasters of different magnitudes were reported in 2020, with different impacts reported. In Mexico, rain intensities caused severe flooding in the north and southeast of the country, creating damages to housing for 325 associates, who in turn received total support amounting to $5,385,860 MxP.
Likewise, in-kind donations of a total of 131,000 pieces of our products were given out, equivalent $535,000 pesos, for tropical storms Amanda and Cristóbal; and hurricanes Hanna, Delta and Eta in Mexico. In Honduras, 21 of our associates were affected by the passing of hurricanes Eta and Iota, who then received total support amounting to $21,091.94 USD, pursuant to the regulations under our Global Policy on Disasters.
Plant Tours Program
As a way of sharing the passion for what we do with the community, years ago we opened our doors to the public to offer our traditional guided tours that take place in 47 of our plants, in the countries where we operate.
This encouraged innovation in ways of sharing with our stakeholders, who we are and how we make our products, through the development of a digital experience beginning in 2021.
With this new model of plant visits, in addition to having the possibility of opening the doors of other Organizations, we have established a new way of relating with our visitors, and of measuring customer and consumer satisfaction.