BAKED FOR YOU
Creating healthy diets with the right amounts of nutrients, without deficiencies or excesses, with environmentally friendly foods is the perfect recipe to benefit both people’s health and the well-being of our planet.
In order to guide the enhanced nutritional quality of our product offer, we define the lines of action within our Nutritional Guides that include the following:
We consider the recommendations of the World Health Organization within the Global Action Plan for the prevention and control of non-communicable diseases
96%
of our product portfolio for daily consumption complies with the established nutritional guidelines
At Grupo Bimbo, our natural and simple concept focuses on the quantity and type of ingredients and additives used in our recipes, using ingredients found in our consumers’ pantries and eliminating those of concern due to their possible environmental impact or the quality of the diet.
98%
of our daily consumption portfolio is free of artificial flavors and colors
Positive nutrition is the nutritional balance in our products established by defining maximum nutrient level limitations in the diet and the minimum nutrient thresholds to promote.
96%
of our daily consumption products portfolio complied with the sodium, saturated and trans fatty acids and added sugar levels established in our internal nutritional guidelines
Providing information associated with improving the understanding of the correct portion, added to the increase in our product offer with different options focused on limiting caloric intake, helps our consumers enjoy their food and build healthier, tastier and more varied diets
2030 Goals
15%
of our occasional consumption portfolio sales will be controlled portions
To address problems related to malnutrition and micronutrient deficiencies in those countries where we are present, we have established a strategy that allows us to evaluate and define where to focus our actions through the development of micronutrient-fortified products aimed at vulnerable populations with deficiencies or specific nutritional needs.
2025 Goals
Launch at least one program per region to support vulnerable groups through accessible and affordable products with positive nutrition