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THIS REPORT

The objective of this annual report is to share with our stakeholders the fulfillment of our corporate purpose through the achievements and progress we made, which were guided by our Business and Sustainability Strategy.
The complete document was prepared in digital format and is available at the end of each section.

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ANNUAL REPORT 2022
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BAKED FOR YOU

Best nutritional profiles for all
Transparent Sustainable Brands
Enabling healthier plant based diets

NUTRITION IS AT THE HEART OF EVERYTHING WE DO, AND IT’S WHAT DRIVES OUR DEVELOPMENT.

TRANSPARENT SUSTAINABLE BRANDS

We empower our consumers to make better decisions through clear and transparent information about our healthy recipes, social involvement and environmental commitments.

What do we understand as sustainable and transparent brands?

Brands that by nature must be sustainable and fulfill our purpose of Nourishing a Better World.
Our advertising aims to support this cause without losing profitability, aligned with brand consumers and as an industry lead benchmark

Transparency

Provide transparent nutritional information so consumers understand our products’ ingredients and characteristics to include them in their diets properly, reduce the environmental impact by correctly disposing of the packaging, and take full advantage of the product to reduce food waste.

We have policies that establish these transparency commitments as our Global Labeling Policy.

Sustainable

This means that our brands endure over time, being economically viable, adapting to market dynamics, aligning with the standards and values of our company, and meeting the expectations of our consumers and customers regarding environmental, social and nutritional concerns.

Facilitate the understanding of our packaging

Nutrition facts

Health Claims

Front-of-pack

Servings

Sustainability

Responsable communication guidelines

At Grupo Bimbo, we create tools that allow you to choose our products in a reliable, transparent and responsible manner, always considering them within a balanced diet and seeking a healthy and sustainable lifestyle.

Our objectives and approaches within our marketing strategy include the following:

Ensure the understanding of our recipes

Promote healthy lifestyles

Avoid food waste

Promote the circular economy principles

Demonstrate the progress toward the commitments proposed with success stories

Strengthen a community of agents of change committed to health, and wellness

Promote the fight against inequality, and the preservation of the environment.

We strive to promote and ensure that our advertising for children complies with responsible marketing best practices worldwide

Transparency

We strive to ensure that our brand include relevant information about our efforts:

a. Nutritional Transparency

b. Transparent Packaging

c. Guides and campaigns to reduce food waste in consumption, that help the consumer make the most of the product.

Transparent Packaging

Guides and campaigns to reduce food waste in consumption

Nutritional Transparency

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ANNUAL REPORT 2022

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