through healthier and simpler recipes, as well as positive nutrition with every choice.
Eating is more than simply obtaining the nutrients needed to live. The food we choose is a reflection of our habits, our lifestyles, and our traditions. Therefore, in breaking bread with others at the table, we also share our experiences and emotions.
In order to create better diets with a positive impact on reducing malnutrition and the associated non-communicable diseases, we follow the World Health Organization recommendations within the 2013-2020 Action Plan for the Prevention and Control of Non- communicable diseases, establishing different lines of action to improve the nutritional quality of our product portfolio.
1. Considering recommendations made within dietary guidelines and suggestions established worldwide, the purpose is to understand the role our products have in creating better diets.
2. Our product portfolio is divided into products for daily consumption, including those having a greater impact on the diet when eaten more frequently during principal meals throughout the day; and products consumed occasionally that focus mainly on minor eating moments (snacks) and moments for celebration, or indulgence.
3. When considering the nutritional requirements between children and adults, we defined stricter requirements for those products aimed at child consumers.
4. We strive to a balance in the nutritional quality of our product portfolio through thresholds both for nutrients to be limited in the diet, and those whose consumption we seek to motivate.
5. We have developed more natural and planet-friendly products through simpler recipes that have ingredients our consumers can understand and find in their pantries.
In addition to seeking the best nutrition quality for our product portfolio, we know our consumers are increasingly concerned with incorporating food products in their diet that are as close to natural as possible, with ingredients they understand and can easily find in their pantries.
By 2025, all our products for daily consumption worldwide will have simple recipes with ingredients that are easily identifiable by our consumers
Success Story
Sliced bread Bimbo Mexico
Made and marketed throughout Mexico are free of high-fructose corn syrup, fats and partially hydrogenated oils, and artificial colors and flavoring.
The best nutritional experience is sought through balance, by reducing those nutrients to be limited in our diet such as sodium, added sugars, saturated fats, and trans fats, and also by increasing those nutrients to be promoted such as proteins, fiber, and vitamins and minerals, among others.
Our ambition is to reach positive nutrition standards in products for daily consumption by 2025, and in our products for occasional consumption by 2030
Success stories
Global portfolio for products consumed daily
Multi-grain Zero Zero Bread
HIFI Wholewheat Bread Bimbo China
Fortifying affordable Products for vulnerable populations
At Grupo Bimbo, we understand that one of the most effective ways of approaching nutrition gaps in vulnerable populations is by developing fortification strategies for food products widely consumed by various cultures, as is the case of bread.
Programs by region will be launched by 2025 focusing on covering specific nutrient deficiencies in vulnerable populations
Success story
Rendidor Product Portfolio in Peru
Fortified with Iron
An affordable product portfolio was developed for Peru which, in addition to meeting maximum thresholds established for limited-consumption nutrients, these products are fortified with iron.
Portion sizes in our diet have taken on increased interest in recent years as a way to seek alternatives for combating overweight and obesity, and which permit one to enjoy certain product categories.
Our goal for 2030 is that at least 15% of our sale of products of occasional consumption shall be through products with portion control (smart portions)
Success Story
Little Bites BBU and Bimbo Canada
Five varieties with less than 200 calories per package (chocolate chips, party cakes, blueberry, banana, and strawberry yogurt).
better decisions through clear and transparent information on our product recipies.
Consumers nowadays seek food alternatives that are in line with their values:
Products offering transparent and honest information so they may make better decisions regarding consumption.
Appealing and delicious products that are in keeping with their lifestyle.
Simpler recipies and with healthier ingredients.
Environment-friendly products that also have a social purpose.
We are committed to fostering information onnutrition among our consumers and associatesso they may make decisions having a positiveimpact on their quality of life.
We therefore develop content on our different digital platforms, disseminating information on nutrition with three objectives:
Providing clear information on nutritional benefits, portion sizes, and suggested consumption.
Providing recommendations on the best ways to preserve the products so as to extend the useful life and use.
Providing package handlingand disposal tips for post-consumption, regardingrecycling or reuse.
In seeking to foster the adoption of healthier lifestyles, Grupo Bimbo has different tools and digital platforms available for our consumers, such as nutriciongrupobimbo.com website and social media such as Facebook and Instagram.
Through these channels, consumers and health professionals alike have access to data on correct diets, dietary patterns, and overall information on health and wellness.
Likewise, we have participated in the Healthier Lifestyles initiative, in collaboration with the Consumer Goods Forum.
Global Energy Race
Just as we did in 2020, in response to the contingency arising from the global pandemic, we called for a virtual race, which brought together more than 290,000 participants. A donation was made to local food banks of more than 5.8 million slices of bread.
Futbolito Bimbo
Smart training
The 2021 edition consisted of challenges of physical activities to be done from home in teams or individually, organized in two categories.
We have the participation of more than 3,500 boys and girls between 9 and 16 years old. The winners were awarded with a console of video games, a ball, a backpack of Futbolito Bimbo and an experiencial encounter with Guillermo Ochoa.
and other plant ingredients to enable healthier plant-based diets.
Inspired by the basic eating habits of many cultures around the world, in addition to actions performed to improve the nutritional profile of our recipies, we promote healthier, diverse, and sustainable diets.
In our aim to sustainably improve the diet of our consumers, we promote planetary diets with nutritional diversity and develop global platforms.
Our product offering is based on 4 aspects to promote a plant-based diet:
In keeping with our strategy of enhancing the diet quality of our consumers through superior-quality ingredients that are plant- based, in Mexico we launched a communication campaign promoting the daily consumption of whole grains, as part of an effort to raise awareness on their benefits.
In line with the purpose of increasing the amount of plant-based ingredients, recommended as part of healthy planetary diet, Supan Raíces, in Ecuador, is the first bread made with ancestral grains from the Ecuadorian hillside -chia and quinoa- in collaboration with the startup Kuna- chia Corporation, which works closely with Ecuadorian farmers under environmentally- friendly standards.
The world has traditionally focused on primarily consuming only two types of grains: wheat and rice. We must promote greater diversity in the consumption of other cereals and plant-based ingredients to maintain a resilient food system.
Innovation in the confectionery category was the launch in Mexico of Pulpillos, a sweet snack product made with the pulp of apples grown in the state of Chihuahua. They are naturally flavored with pineapple and mango, adding our authentic spicy touch. Worthy of mention is that the production process is completely waste-free because 100% of the fruit is used.
