where we are present and supporting our commercial partners.
At Grupo Bimbo, we recognize the value of all people with whom we interact; from the farmer who works the fields, the suppliers who support us with their materials, our associates, the communities where we operate, and of course, our customers and consumers who are our reason for existing.
Our programs
We drive the initiatives of external associations that are aligned with our social impact causes.
We carry out community projects in accordance with social, economic and legal reality, in synergy with our stakeholders.
We transform the behavior of our associates so as to develop social leaders.
Our Bimbo family and our communities receive immediate assistance when affected by natural disasters, including health and humanitarian aid.
LINES OF ACTION
Facilitating tools, know-how, values, beliefs, and essential habits to drive personal development.
To ensure a healthy and risk-free environment, which inspires confidence throughout the community and to perform our daily activities.
To promote a physical and mental balance.
Raising awareness on the importance of caring for all natural resources and the environment.
Promoting active and healthy lifestyles.
1.6%
of Majority Net
Earnings for 2021
70%
23 of 33 countries
Good Neighbor Program
36%
12 of 33 countries
Volunteering Program
70%
23 of 33 countries
Social Investment – Donations Program
In managing our community support activities, Grupo Bimbo’s Social Investment Committee allocates financial and in-kind resources to Social Investment – Donations and Good Neighbor programs; in turn the Institutional Relations department establishes guidelines and coordinates progress made by the project as per global guidelines, reporting forms, and delivery schedules.
social investment committee
Institutional relations
Coordinates collaborative work with different internal areas
Areas involved
Labor Relations Corporate Affairs Regulatory Compliance Communication People
Diversity and Inclusion Real Estate
Escuela Bancaria and Comercial Foundation
Bimbo Mexico
For over a decade, Grupo Bimbo has collaborated with the EBC Foundation because we are both convinced that education is and should continue being the driving force for economic and social development.
Refloreciendo el Encino
Bimbo Mexico
In conjunction with the Asociación Patrimonio Indígena and Fundación Pro Mixteca, which fosters ongoing support for indigenous communities in our country through sustainable development projects that enhance their quality of life and ensure the cultural wealth of the native communities of Mexico, the project Refloreciendo el Encino: food, water and herbal medicine for children and youth was developed.
Disasters
Bimbo Mexico
In response to a large fire on March 16, 2021, in the states of Coahuila and Nuevo León, we assisted neighboring communities with product donations and conducted the campaign Va x Nuestros Bosques, in which more than 380 associates supported the cause with monetary donation which, together with Grupo Bimbo contributions, totaled more than $400,000 pesos.
Establishing close and constant communication with the community.
Identifying needs and implementing programs that generate positive short, medium and long-term impacts.
Creating favorable conditions so said programs may be self-sustainable and remain active within the benefitted communities.
Establishing permanent mechanisms to measure the impact.
Striving to have programs replicated in other geographies.
Beneficiaries
Our impact on the
social agenda 2030
Interactive Pollination Garden
Bimbo Mexico
As support for the ecology in Zapopan, Mexico, we helped with the setting up of an irrigation system and interactive signage in the pollination gardens of the Forest found within the protected are of Nixtocuil-San Sebastián-El Diente Forest, in synergy with the local government. As a result, visitors may have access to information on pollination, via their mobile devices.
ECOVAL, An opportunity for
social and sustainable employment
Bimbo Iberia / EAA
Together with Fundación Intras, we supported the labor inclusion of people with mental health issues and the competitiveness of social economy enterprises, through new employment models based on sustainability and a circular economy.
Lenguaje de señas (LESCO) for education centers
Bimbo Costa Rica / Latin America
To drive a fully inclusive education in favor of Costa Rican with hearing impairments, we joined efforts with the Fundación Yo Puedo, ¿Y Vos? , and the Children’s Museum to offer LESCO teaching (Costa Rican Sign Language) to students, parents and teachers, assisted by a freely-accessed virtual platform with two levels, 20 videos, and teaching material for each class.
We Are Generous
One way that Bimbo Canada used to show empathy for the most vulnerable countries during the pandemic was by donating 4,200 vaccines to the UNICEF fund #GiveAVax: one for each of its associates. In parallel, the Canadian government matched dollar per dollar donated by Canadian citizens to the UNICEF fund #GiveAVax (up to a maximum of 10 million dollars). In order to add to the efforts of this initiative, Bimbo Canada associates made donations and inspired others to do so, sharing the link in their social media or yammer with the hashtags #GiveAVax Fund, #BimboCanada, #InspireABetterWorld.
Performing Good Actions
In keeping with our commitment to common wellbeing,ourvolunteersjoinedeffortsindifferent activities in favor of neighboring communities. These include such things as putting together assistance packages, distributing donations, in-person and remote planting of trees, and different tasks for facility improvements.
In addition, Bimbo Latin Centro conducted the #OsitoBox campaign, in which a group of volunteers distributed boxes with educational material and some of our products to children at different NGOs.
Sharing what we know
Through digital media and the use of webinars, talks, and socio-emotional tools, some of our associate volunteers from Bimbo Brazil in conjunction with the Organización Gerando Falcoes, trained young people with limited resources on how to access the labor market.
Entrepreneurship
By retrofitting a municipal farm, a suitable habitat was created for spawning species in the area, setting up a pond, nesting structures, planting trees, an irrigation system, and also signs were put up for the neighbors of Manresa along the road in the green areas of the farm, informing on the project and the species benefitted.
Escuelas de Lluvia and Manos al Agua
In seeking to mitigate the impact of water shortages in remote communities, we assisted two supplementary programs: Escuelas de lluvia and Manos al Agua to set up rainwater catchment systems and hand-washing stations in grade schools throughout Greater Mexico City.
Por el Futuro de Nuestros Bosques
Aware of the importance of conserving our forests due to the great biodiversity they contain, Grupo Bimbo -together with Fundación Azteca- conducted the movement Por el Futuro de Nuestros Bosques, benefitting the NGO Reforestamos Mexico with the purpose of raising awareness and earmarking resources to ensure protect the future of forests in Mexico, and increasing the capabilities and talent of the communities residing within them.
that are also diverse, fair, and inclusive and which encourage a culture of personal and professional development for all Grupo Bimbo associates.
Beyond just being a way to cover a person’s daily needs, we believe that work should be a way each individual may feel fulfilled and fully develop his/ her professional and personal potential.
The safety and wellness of our associates is a priority for Grupo Bimbo. Our Global Safety Policy sets forth that the physical safety of our associates comes before operating efficiency and Company results, understanding safety efforts as an investment and not an expense.
We have a model with four pillars that enable us to manage and align safety actions in all work centers.
To ensure the proper execution of the safety model, we maintain a structure with committees, sub committees, and safety commissions that operation in all work centers. The primary functions of these teams include:
Analyzing risks for time detection and prevention
Monitoring behaviors and correcting unsafe behaviors
Determining the cause and measures -both corrective and preventive- to apply, in the case incidents, injuries, or incipient fires.
Ongoing training
We guarantee that our operations are conducted safely through procedures and ongoing training.
Safety observations
To identify the unsafe behaviors that our associates may commit, all our leaders, especially those who coordinate operations teams, must parodically observe safety actions (safety based on behavior). This also enables them to detect unsafe conditions in the area observed.
Risk Management
Using administrative methodologies and tools, potential risks with machinery and equipment are identified, evaluated, and eliminated.
Investigation of incidents and injuries
The purpose is to identify the root cause of incidents or injuries and then implement corrective and preventive measures.
Sales safety strategy
This strategy is based on the implementation of initiatives regarding ergonomics, wellness, road safety, and personal safety with the purpose of reinforcing safe behaviors among our salespeople, and guaranteeing optimum conditions in our facilities.
Fire prevention
In all production centers there are specialized teams with people from maintenance, food safety,industrialsafety,andoperationswhose goal is to implement actions aimed at fire prevention.
Health services
Grupo Bimbo has internal medical services available at the majority of our work centers, with open access for our associates in all of them. Likewise, we have work centers having the support of external medical services for personnel care.
Since 2014 we began a cultural transformation towards diversity and inclusion, with everyone participating in said transformation. By redefining our strategy, we incorporated the concepts of equality and belonging, striving to provide equal access to opportunities so our associates may be who they really are at work, and be valued for the same.
Features that make us different, unique, and irreplicable.
Leveling the playing field for all, taking into account everyone’s needs.
A mindset we have regarding the diversity that surrounds us.
Allowing us to be who we are at work.
Diversity, Equity & Belonging Strategy
Initiatives and programs focusing on the journey of a career, allowing us to create, establish, and implement practices that ensure representation, equality, and inclusion for all our associates.
Investing in relations that create significant connections and allow for positive contributions to the market and to the communities we serve.
With actions we reiterate our commitment to building the best place to work and make a positive difference in our surroundings by being agents for change and by creating a better company.
We have global and local guidelines and policies to sustain and promote our culture of inclusion. We strive to adapt in an agile and timely manner to the needs around us, by updating our regulatory framework.
Success stories
We opened our first learning and care center for the sons and daughters of our associates.
Inclusive incorporation for people with disabilities and awareness training has taken place.
We received the Orange Award for Equality in Companies, for the inclusion of women in work centers.
The recognition of Corporate Service of 100 Black Men of the Bay Area: Support provided to fund rent during the pandemic and also for university scholarships for young people.
We received the award Impact 2021: Diversity, Equity and Inclusion Canadian Grocer recognizes food retail companies and CPG, which has a positive impact and for actions to make the world a better place.
We obtained the recognition for Committed Company with Young Talent Certification by anonymous cv.
We obtained the Uruguay Valora Seal, a people management initiative awarded each year to public and private institutions who perform concrete and visible actions.
The seal for Inclusion-Friendly Company was awarded for assuming the commitment and initiating a transformation process towards inclusion.
To manage and evaluate the efficiency of these efforts, we have established based on objectives priorities. Progress is measured and an overall status of the accomplishment of the Organizations is received, thus allowing us to intervene on time with the necessary reinforcement of training subjects and ensure goals are accomplished.
The objective of this program is to teach our Manger level associates the type of leadership needed by the Company, our Philosophy, and our Culture so they may in turn convey to their teams during day-to-day activities.
An online global program for Directors and Executives, which focuses on human development and economic growth through good leadership practices.
By late 2021, 104 mentees received training through Executive mentors (40% women).
To identify and develop Talent, each year we conduct an assessment process, the goal of which is to measure associate performance, their strengths and areas of opportunity to fairly compensate them for professional growth.
98,133
associates
evaluated
72%
women
74%
men
In our aim to always keep rewards in effect and competitive, our Total Rewards model is based on four pillars:
Pay
Benefits
Career path
Work/Life
Se evalúa el desempeño de los colaboradores, tomando en cuenta sus metas establecidas y los resultados financieros de la empresa tanto de manera local como global. Los criterios para otorgar promociones se derivan de su crecimiento profesional y cumplimiento de metas teniendo la convicción de brindar igualdad de oportunidades a todas las personas.
According to our Policy on Compensation, we have designed a plan for our associates that is currently kept in force and competitive. In addition, supervision ensures that employment, hiring and benefit conditions offered by our suppliers contain benefits similar to those of our Company.
Grupo Bimbo has defined policies that forbid the hiring of child labor in any of its operations, as pursuant to the Policy on Personnel Relations, in addition to that set forth in our Code of Ethics.
Another review mechanism includes periodic inspections in which a corporate functional body or a regional office conducts sporadic visits to verify that processes are followed as per local legislation and internal policies of the Company.
Pursuant to that expressed in our Code of Ethics, at Grupo Bimbo we categorically reject any manner of forced labor. In order to put this provision into effect, we have the Speak- Up hotline to report any corresponding case or anomaly. At the time of preparing this report, less than 1.5% of complaints related to uncompensated overtime were detected, however, they were investigated and resolved for the entire period claimed.
In some business units, the practice of overtime is common; however, it is acceptable on a voluntary basis and in joint agreement between the Company and the associate, with pay pursuant to local legislation in force.
New generations in a new world. This is how Grupo Bimbo has read the new environment for several years now, where new generations make more efficient use of technology and use it as a tool for increased access to information and flexibility.
Production line and sales associates worked together to ensure the timely supply of our products and make them available to our consumers, despite any challenges posed in acquiring the needed raw materials.
Our focus is on achieving results everywhere: in the field, in the office, or at home.
Aligning with the team the best work method for everyone. We provide each one the conditions and resources needed to achieve their results.
Spaces were found and created to be able to connect with our people and form teams. We respected work-life balance for everyone.
We are where our consumers are to identify and understand their needs. We are close to our operations because we know that our leadership adds value to our processes.
We are open to continue evolving how we work at Grupo Bimbo.
Comprehensive support plan for
the hybrid working model
Grupo Bimbo culture centers on the health and wellness of our associates. Although it became necessary to eliminate moments of close coexistence, recreation and healthcare activities had to continue. Therefore, we came up with a comprehensive support plan, allowing our associates to remain in the best physical and emotional conditions.
